Nokia plans to fight back against the other two dominant platforms with its next generation of smartphones, which will run Microsoft’s Windows Phone 7 operating system.
Windows Phone OS is a natural choice for Nokia to distinguish its phones from the leading competitors because its underlying structure is different.
Whereas Android and iOS are built around navigating between different applications,
Windows Phone 7 arranges everything around your contacts. And there’s something to that idea; it is a phone, after all.
Nokia has been in position for a while to make the most out of WP7, and CEO Stephen Elop has laid out a foundation of five principles behind the move.
The company has planned its biggest marketing campaign ever behind the new devices, which Weber said would hit the U.S. market ‘in volume’ in 2012.